Our Story

The Heart Behind Pizza luce

Since 2008, pizza luce has been Duluth's most-loved destination for authentic, hand-crafted pizza. From our humble beginning on Superior Street to becoming a beloved community staple, every slice we serve carries the passion, warmth, and dedication that defines who we are. Discover the pizzaluce story — built on community, quality, and love.

pizza luce — freshly crafted pizza at Pizza luce in Duluth
15+
Years in Duluth
50K+
Happy Customers
80+
Menu Items
4.9
Average Rating
Interior of Pizza luce restaurant — luce pizza crafted with love
Our Story

From a Single Oven to Duluth's Favorite pizzaluce

It all started with a simple dream: to bring the authentic flavors of wood-fired pizza luce to the heart of Duluth, Minnesota. In 2008, founders Marco and Elena Russo opened our doors with just one stone oven, a handful of cherished family recipes, and an unshakable belief in the power of good food to bring people together.

What began as a neighborhood gem quickly grew into a community cornerstone. Word spread about our commitment to fresh, locally-sourced ingredients, hand-stretched dough made daily, and that unmistakable luce pizza flavor that keeps guests coming back again and again.

Locally Sourced Ingredients We partner with Minnesota farms to bring you the freshest toppings every day.
Stone-Fired Tradition Every pizza is baked in our signature stone oven for that perfect crispy crust.
Community First We give back to Duluth through local events, sponsorships, and charitable initiatives.
Mission & Vision

What Drives Us Every Day

Our mission is rooted in our love for authentic pizza lucs craft — delivering not just pizza, but an experience that nourishes body and community alike.

Our Mission

To craft exceptional pizza luce that brings people together, using time-honored recipes and the finest local ingredients, served with genuine hospitality.

Our Vision

To be Duluth's most trusted neighborhood pizzeria — a place where every guest feels at home and every meal is a celebration of great food and community.

Our Promise

We promise fresh ingredients, no shortcuts, and a dining experience that respects your time, your taste, and your trust in our luce pizza tradition.

Our Community

We believe great food is at its best when shared. That's why we invest in local partnerships, schools, and events that strengthen the Duluth community.

Our Journey

A Legacy Built One Slice at a Time

Every great story has milestones worth celebrating. Here's how pizza luce grew from a small family kitchen into Duluth's most beloved pizzeria — one year, one pizza, one smile at a time.

2008

The Grand Opening

Marco and Elena Russo open Pizza luce at 11 E Superior St, Duluth. The community lines up around the block on opening day for a taste of authentic pizza luce.

2011

Community Recognition

Named "Best Pizza in Duluth" by the Duluth News Tribune. We celebrate by offering free slices to the entire neighborhood — a tradition we still uphold every anniversary.

2015

Menu Expansion

We launch our signature luce pizza range — including gluten-free, vegan, and seasonal specialty pies — welcoming every guest to the table regardless of dietary needs.

2019

Catering & Events

Pizza luce launches its full catering service, bringing our pizzaluce experience to weddings, corporate events, and community festivals across the region.

2023

Online Ordering Launch

We make it easier than ever to enjoy pizza luce at home with our new online ordering system — delivering the same great taste straight to your door.

Today

Still Going Strong

Over 50,000 happy customers and counting. We remain committed to our roots — hand-crafted pizza, local ingredients, and a community we're proud to call home.

Pizza luce kitchen — authentic pizzaluce craftsmanship
Meet the Team

The People Behind Every Perfect Slice

Our talented team is the soul of Pizza luce. Each member brings passion, skill, and a deep love for authentic pizza luce craftsmanship.

Founder & Head Chef

Marco Russo

With over 20 years of culinary mastery, Marco founded Pizza luce to share his family's authentic Neapolitan pizza luce recipes with the Duluth community.

Co-Founder & Operations

Elena Russo

Elena keeps the heart of Pizza luce beating — managing operations, community partnerships, and the warm, welcoming experience every guest deserves.

Sous Chef

James Kowalski

A Duluth native and culinary school graduate, James brings creative flair to our seasonal specials while honoring the classic pizzaluce traditions Marco built.

Guest Experience Manager

Sofia Mendez

Sofia ensures every visit to Pizza luce is unforgettable — from your first hello to your last bite of luce pizza, she's here to make it perfect.

Interested in joining our team? We're always looking for passionate people.

View Open Positions
Our Values

The Principles That Guide Everything We Do

At Pizza luce, our values aren't just words on a wall — they shape every decision, every recipe, and every interaction we have with our community.

Uncompromising Quality

We source only the finest ingredients and never take shortcuts. Every pizza that leaves our kitchen reflects our commitment to the highest standards of luce pizza craftsmanship.

Genuine Hospitality

We treat every guest like family. The warmth and welcome you feel when you step into Pizza luce is intentional — because food tastes better when it's shared with people who care.

Sustainability

We're committed to eco-conscious practices — from compostable packaging to reducing food waste — because protecting Duluth's natural beauty is as important as feeding its people.

Creativity & Innovation

While we honor classic pizza luce traditions, we embrace creativity in our seasonal menus and special offerings — always surprising and delighting our loyal guests.

Community Love

Duluth is our home. We invest in local schools, sponsor community events, and partner with neighborhood organizations because great communities deserve great pizza.

Integrity Always

We're transparent about our ingredients, our sourcing, and our practices. What you see on our menu is exactly what you get — honest food made with honest hands.

Taste the Story

Ready to Experience Pizza luce?

Join over 50,000 satisfied guests who call Pizza luce their go-to spot for authentic, hand-crafted pizza in Duluth. Your next great meal is just a click away.

Find Us
11 E Superior St,
Duluth, MN 55802
Call Us
Hours
Mon–Fri: 9am–6pm
Sat: 10am–4pm