Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pizzalucegrill.rest, place orders, interact with our services, or otherwise communicate with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services immediately.

This Privacy Policy applies to all information collected through our website, mobile experiences, in-store interactions, loyalty programs, email communications, social media channels, and any related services (collectively, the "Services").

1. Who We Are

Pizza Luce is a food service business operating in the United States. We take your privacy seriously and handle all personal data in accordance with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act), as well as other applicable state and federal regulations.

2. Information We Collect

We collect information about you in a variety of ways depending on how you interact with us. The categories below outline the types of data we may gather:

2.1 Personal Identification Information

We may collect the following personally identifiable information (PII) when you voluntarily provide it to us:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (where required for age verification or promotional purposes)
• Payment information (credit/debit card numbers, billing details — processed through secure third-party processors)
• Username and password for account registration
• Loyalty program membership information
• Dietary preferences and allergen information you choose to share

2.2 Order and Transaction Data

When you place an order through our website or in our restaurant, we collect information about your transactions, including:

• Items ordered, quantities, and customizations
• Order history and frequency
• Payment method (type, not full card details)
• Delivery address and timing preferences
• Special instructions or notes

2.3 Usage and Technical Data

When you visit our website, we automatically collect certain technical data about your device and how you interact with our site:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited, time spent on each page, and navigation paths
• Referring website or source URL
• Search terms used on our site
• Time and date of your visit
• Clickstream data and interaction logs

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze usage patterns, and deliver targeted content. For detailed information about our use of cookies, please refer to our Cookie Policy. You may manage your cookie preferences through your browser settings or our cookie consent tool.

2.5 Communications Data

If you contact us via email, phone, contact forms, or social media, we may collect:

• The content of your messages or inquiries
• Contact information you provide in your communications
• Records of correspondence and support interactions
• Survey responses or feedback you submit

2.6 Marketing and Preference Data

With your consent, we may collect:

• Marketing communication preferences
• Responses to promotions, contests, or special offers
• Engagement data from our email campaigns (open rates, clicks)
• Social media profile information if you connect or interact with us through social platforms

2.7 Information from Third Parties

We may receive information about you from third-party sources, including:

• Food delivery platforms and aggregators
• Payment processors and financial institutions
• Analytics providers
• Advertising partners
• Publicly available databases

3. How We Use Your Information

We use the information we collect for a range of legitimate business purposes. Specifically, we may use your data to:

3.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders (dine-in, takeout, and delivery)
• Create and manage your customer account
• Send order confirmations, receipts, and updates
• Coordinate delivery logistics with our delivery partners
• Handle returns, refunds, or complaints related to your order
• Manage our loyalty and rewards program

3.2 Customer Support

• Respond to your inquiries, questions, and feedback
• Investigate and resolve disputes or complaints
• Provide technical support for our website or app
• Improve customer service quality and staff training

3.3 Marketing and Promotions

• Send you promotional emails, newsletters, or SMS messages about our menu, special deals, and events (with your consent or where permitted by law)
• Personalize your experience and recommend items based on your order history
• Run contests, sweepstakes, or loyalty reward campaigns
• Deliver targeted advertising on third-party platforms based on your preferences

3.4 Analytics and Business Improvement

• Analyze website traffic patterns and user behavior to improve our digital platforms
• Understand which menu items are most popular to optimize our offerings
• Monitor and improve the performance and security of our website
• Conduct internal research and business reporting
• Develop new products, services, and features

3.5 Legal and Compliance Purposes

• Comply with applicable federal and state laws, including tax obligations
• Respond to lawful requests from government authorities or law enforcement
• Protect against fraud, unauthorized transactions, and other illegal activities
• Enforce our Terms of Service and other agreements
• Maintain records as required by law

4. Legal Basis for Processing Your Data

Under applicable U.S. privacy laws, we process your personal information based on the following grounds:

• Contract Performance: Processing is necessary to fulfill your orders and provide our services.
• Legitimate Interests: We process data to improve our business, prevent fraud, and maintain security, where such interests are not overridden by your rights.
• Consent: Where required by law (e.g., for marketing communications or certain cookies), we rely on your explicit consent.
• Legal Obligation: Processing is necessary to comply with federal, state, or local legal requirements.

5. Sharing Your Information with Third Parties

We do not sell your personal information. However, we may share your data with trusted third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage carefully vetted third-party companies and individuals to assist us in operating our business and providing services on our behalf. These may include:

• Payment processors (e.g., Stripe, Square) to handle secure payment transactions
• Delivery platforms to facilitate food delivery to your address
• Email marketing providers to send promotional communications
• Analytics providers (e.g., Google Analytics) to help us understand website usage
• Cloud hosting and IT infrastructure providers to store and protect our data
• Customer relationship management (CRM) platforms
• Loyalty program software providers

All service providers are contractually obligated to use your information only as directed by us and to maintain appropriate security standards.

5.2 Legal Requirements and Law Enforcement

We may disclose your information when we believe disclosure is required by law or is necessary to:

• Comply with a legal obligation, court order, or government request
• Protect and defend the rights, property, or safety of Pizza Luce, our customers, or the public
• Investigate potential violations of our policies or applicable law
• Assist in fraud prevention and detection

5.3 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, restructuring, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs and this Privacy Policy changes as a result.

5.4 Advertising and Analytics Partners

We may share anonymized or aggregated data with advertising partners and analytics services to improve our marketing efforts. This data cannot reasonably be used to identify you individually. If we share data that could identify you for targeted advertising, we will do so only with your prior consent where required.

5.5 With Your Consent

We may share your information with additional parties with your explicit consent. You may withdraw your consent at any time by contacting us at [email protected].

6. Data Security

We take the security of your personal information seriously and implement appropriate technical, administrative, and physical safeguards to protect it against unauthorized access, loss, destruction, alteration, or disclosure.

6.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Secure Payment Processing: We do not store full credit card numbers on our systems. Payment processing is handled by PCI-DSS compliant third-party processors.
• Access Controls: Access to personal data is restricted to authorized employees and contractors who need it to perform their job functions.
• Regular Security Audits: We conduct periodic reviews of our data collection, storage, and processing practices.
• Data Minimization: We collect only the information necessary for the stated purposes.
• Employee Training: Our staff are trained on data privacy best practices and are bound by confidentiality obligations.

6.2 Breach Notification

In the event of a data breach that affects your personal information, we will notify you and the relevant authorities in accordance with applicable state and federal notification laws. Notifications will be provided as promptly as possible and within the timeframes required by law.

7. Your Privacy Rights

Depending on your state of residence, you may have various rights with respect to your personal information. We honor these rights and have established processes to help you exercise them.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (e.g., where we need the data to complete a transaction or comply with legal obligations).
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, if we engage in activities that qualify as "sharing" under the CPRA (e.g., cross-context behavioral advertising), you may opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to what is necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you different prices, or provide a different level of quality because you exercised your privacy rights.
• Right to Data Portability: You may request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.

7.2 Rights Available to All U.S. Customers

Regardless of your state of residence, we offer all customers the following options:

• Access and Review: You may request access to the personal information we hold about you.
• Update and Correction: You may update or correct your information by logging into your account or contacting us directly.
• Marketing Opt-Out: You may unsubscribe from our marketing emails at any time using the unsubscribe link in any promotional email, or by contacting us at [email protected].
• Account Deletion: You may request deletion of your account and associated personal data, subject to legal retention requirements.

7.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please contact us using the information below. We will verify your identity before processing your request to protect your data from unauthorized access.

• Email: [email protected]
• Website: pizzalucegrill.rest

We will respond to verifiable consumer requests within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

8. Cookie Policy Summary

Our website uses cookies and similar tracking technologies to enhance your user experience and provide analytics. Cookies are small text files stored on your device when you visit our website.

8.1 Types of Cookies We Use

8.2 Managing Your Cookie Preferences

You can manage, disable, or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You may also use our cookie consent tool (if available on the site) to customize your preferences. For more detailed information about our cookie practices, please refer to our full Cookie Policy available on our website.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

After the applicable retention period, personal information is securely deleted, anonymized, or archived in accordance with applicable law.

10. Children's Privacy

Pizza Luce does not knowingly collect, solicit, or maintain personal information from children under 13 years of age, as defined by the Children's Online Privacy Protection Act (COPPA). If we learn that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will investigate and remove the information promptly.

While our Services are designed for adults, we recognize that teenagers may access our website. We encourage parents and guardians to monitor their children's online activity and to use appropriate parental control tools.

11. International Data Transfers

Pizza Luce is based in the United States and primarily processes personal data within the United States. However, some of our third-party service providers may be located in other countries, which may have different data protection laws than those in the United States.

When we transfer personal data internationally, we take steps to ensure that your information receives an adequate level of protection, consistent with U.S. privacy standards and applicable law. This may include:

• Entering into appropriate data processing agreements with international service providers
• Using standard contractual clauses or other legally approved transfer mechanisms
• Ensuring third-party processors comply with privacy standards equivalent to those described in this policy

By using our Services, you acknowledge and consent to the transfer of your personal information to countries outside your own, including the United States, which may have different data protection standards.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and food delivery services that are not operated by Pizza Luce. These third-party sites have their own privacy policies, and we strongly encourage you to review them before providing any personal information. We are not responsible for the privacy practices, content, or policies of any third-party sites or services accessed through links on our website.

Our website may also integrate with third-party services such as:

• Google Maps (for location-based features)
• Facebook and Instagram (for social sharing and advertising)
• Yelp and Google Reviews (for customer feedback)
• DoorDash, Uber Eats, or other delivery platforms

Each of these integrations is governed by the respective third party's own privacy policy.

13. Marketing Communications

We may send you promotional and marketing communications related to our menu items, special offers, seasonal promotions, loyalty rewards, and events. These communications may be delivered via:

• Email newsletters
• SMS text messages (with your express written consent)
• Push notifications (if you have enabled these on your device)
• Social media advertisements

13.1 Opting Out of Marketing

You can opt out of receiving marketing communications at any time through the following methods:

• Clicking the "Unsubscribe" link included in every marketing email
• Replying "STOP" to any SMS message
• Updating your communication preferences in your account settings
• Contacting us at [email protected]

Please note that even if you opt out of marketing communications, we may still send you transactional and service-related messages (such as order confirmations, receipts, and important account updates) as these are necessary for service delivery.

14. California-Specific Privacy Disclosures

In addition to the rights described in Section 7 above, California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023.

14.1 Categories of Personal Information Collected (California)

In the preceding 12 months, we have collected the following categories of personal information from California consumers:

• Identifiers (name, email, phone number, IP address)
• Commercial information (order history, purchasing records)
• Internet or electronic network activity (browsing history, interactions with our website)
• Geolocation data (approximate location based on IP address)
• Inferences drawn from the above to create a profile about your preferences
• Communications data (messages and inquiries you send us)

14.2 Do Not Sell or Share My Personal Information

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information. We do not sell personal information for monetary consideration. However, we may share data with advertising partners in ways that may qualify as "sharing" under California law for cross-context behavioral advertising purposes. To opt out, please contact us at [email protected].

14.3 Submitting a CCPA Request

California residents may submit a verifiable consumer request through the following means:

• Email: [email protected]

We will verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf, provided you have given us written authorization and we can verify the agent's identity.

15. How to File a Complaint

We take privacy concerns seriously. If you believe we have handled your personal information improperly or you are unsatisfied with our response to your privacy request, you have the right to file a complaint.

15.1 Contact Us First

We encourage you to contact us directly first so we can address your concerns promptly:

• Email: [email protected]
• Website: pizzalucegrill.rest

15.2 Regulatory Bodies

If you are not satisfied with our response, you may file a complaint with the relevant regulatory authorities:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including those relating to privacy. You may file a complaint at www.ftc.gov/complaint.
• California Privacy Protection Agency (CPPA): California residents may file complaints with the California Privacy Protection Agency at cppa.ca.gov.
• State Attorney General Offices: Residents of other states may contact their state's Attorney General office for privacy-related complaints.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email (if we have your email address on file) or by posting a prominent notice on our website
• In cases of significant changes, seek your renewed consent where required by law

Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your data.

17. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team:

We are committed to working with you to resolve any privacy concerns in a fair and timely manner. Our team will acknowledge your inquiry within 5 business days and will endeavor to provide a complete response within 30 to 45 days, depending on the complexity of your request.

This Privacy Policy was last updated on June 24, 2026. © 2026 Pizza Luce. All rights reserved. | pizzalucegrill.rest